As a small-business owner, you're not likely to hire a new employee and then become totally clueless as to whether that person ever shows up for work.
You're also not likely to take on a new partner without some way of tracking the revenues, benefits or efficiencies gained from the relationship. So why do so many small businesses build Web sites, invest in online marketing campaigns and then devote little or no effort to analyzing the return on their investment?
Every day I meet with companies that either have a website, need one or need an update to what they built 5 years ago and it always baffles me when I ask how do you measure your results to something that is so essential to your business.
So now I have to ask- howe do you measure your website traffic and how is the effecting your business? Is your business growing because of your internet sales?
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