I have been working with some clients this week that we have previously done websites for that are so frustrated, over whelmed and confused with the new landscape of the internet. Just because you have a website doesn't mean people will come. Once your website is built is sits among hundreds of thousands of other sites on the internet. Now their site sits like an island in an ocean of content and commerce online and your frustrated about how to get your customers to you!
There are so many ways to get them there! The most important thing is to now make your website the center or cornerstone of your entire marketing campaign- drive drive drive people to the site in everything you do. Use social media sites to promote traffic on your site, blog, FaceBook,LinkedIn,Alias, Merchant Circle,Twitter there are thousands of networks. Find the ones relevant to your business and join and participate in them! The cost is usually free to do this but there is a cost in the time you will be spending to market yourself online. You can also outsource this activity with a marketing firm. You can also promote your site through Search Engine Marketing and the newest in the industry - Behavioral Targeting. For behavioral and lifestyle marketing you should consult a professional. It's not as expensive as you think- it can be as little as $500 per month.
With the trends and change online...most business owners are frustrated and want help. According to a recent study, more than 60% of websites lack the proper web programming to be ranted properly by Internet search engines.
Here are some tips for your site:
- Monitor where you stand- Add Google Analytics to your site
- Keywords, keywords, keywords!- You should be conscious of placing appropriate keywords throughout every aspect of your site: your titles, content, URLs, and image names.
- Link back to yourself-There is probably no more basic strategy for SEO than the integration of internal links into your site -- it is an easy way to boost traffic to individual pages.
- Search-friendly URLs-Make your URLs more search-engine-friendly by naming them with clear keywords.
- Create a sitemap-Adding a site map -- a page listing and linking to all the other major pages on your site -- makes it easier for spiders to search your site.
- Avoid Flash Design
- Add Image descriptions
- CONTENT- Your content needs to be fresh -- updating regularly and often is crucial for increasing traffic.Social media distributionYou should be distributing links to fresh content on your site across appropriate social networking platforms.
- Link to others-An easy way to direct more traffic to your site is by developing relationships with other sites.
For more information visit http://www.grassrootsm.com/interactive-site-content/grassroots-interactive-services.html
