Were you ready to buy a $25,000 car when you graduated from high school? Sure you wanted one but you weren't ready for it. Some of the best marketing planners focus on the product or service and the target audience's current stage of life. When you're retiring your not thinking about college...right?
So when marketing your business think about marketing to life stages. Life-stage marketing allows you to accurately predict what consumers will buy and when they will buy. Implementing a life-stage marketing program harnesses this predictive capability into a long-term approach that consistently achieves a healthy return on investment. At Micromarketing, we specialize in this approach. It's called life-stage marketing. Life stages we specialize in include:
- New Movers-Reaching the nearly 21 million people that move each year while they are getting acquainted with their new surroundings makes an early connection that can create a lasting relationship.
- Bridal Registry-Direct marketing industry sources estimate that more than 2.2 million couples marry annually, driving an industry estimated to generate $35 billion annually in sales.
- High School & College Graduates-The May 2009 issue of American Demographics magazine estimated that 5.9 million people in this segment were full-time students in four-year institutions - that spent $9.2 billion on discretionary items during the school year.
- Expectant Parents-Every year there are 1.5 million parents expecting, and 3.2 million families with young children. New parents are likely to purchase items they've never shopped for before! By marketing to them directly, you can educate them on your product or service, and why it's perfect for their new role as parents.
